The Success Story Of Fendi

The house of Fendi started way back in 1918. During that time, Adele Casagrande started a leather and fur store in Via del Plebiscito located in the central portion of Rome. When Adele got married to Edoardo Fendi in 1925, the couple shifted their business name to Fendi. Soon their enterprise experienced substantial growth. By 1932 they opened new shop in Via Piave. Fourteen years later, the eldest daughter of the couple, Paola, helped in managing the company. Her other sisters- Alda, Franca, Carla, and Anna- followed suit.

Read More...