Shoe Buyers Have The Olympic World At Their Feet

Twenty years after the 1988 Seoul Olympic Games, isn't it time for shoe lovers to consider staging our very own 'Sole' Olympics? Organisers of London 2012 are scouring for new and offbeat sporting passions to grace the Olympic calendar when the games come to England for the first time since 1948. And, given the focus on footwear during the historic Beijing games, shoe buying has it all - widespread popular interest; celebrity involvement; and a compelling obsession that even the most dedicated athlete would be hard pushed to match.

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