The Credit Crunch Moth - Why Fashion's Super Brands Are Watching

Super brands Burberry, Bulgari, Dior and Gucci are watching the demise of their high street counterparts with interest. Despite spinning in a different orbit to stores such as USC and The Officers Club, the superbrands, such as Dolce & Gabbana, Dior, Gucci, Bulgari, Louis Vuitton and Chanel - synonymous with glamourpusses such as Britney Spears, Jessica Alba, Angelina Jolie, Christina Aguilera, and Beyonce - are keen to ensure damage limitation for their brands during the economic downturn. The credit crunch moth When French women's clothing store chain Morgan went into administration at the end of 2008, it was just another example of the credit crunch moth eating into a well-known clothing brand (albeit French) with stores now set to close across the UK. The proliferation of high street clothing stores biting the dust is just desserts, some argue, for some chains whose hefty profit margins were exposed by more competitively priced so-called 'disposable fashion' stores such as Primark and Matalan, resulting in a dramatic switch in UK shopping habits (over the past eight years, these brass end retailers have doubled their share of the market).

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