I Love New York T-Shirts - A Triumph of Simple Design

It's hard to understate the increasing popularity of Simple Design. The most popular electronics brand in the world is Apple, the first company to realize that 'sleek' means 'missing any feature that isn't crucial'. Meanwhile, advertising increasingly eschews long presentations and complex diagrams for simple slogans and diagrams. But the trend is much older than the iPod, and nearly as old as Apple itself: The I Love New York ad campaign, exemplified by the ubiquitous I Love New York T-Shirts, is a perfect example of how simple slogans and pictures can inspire brand loyalty.

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