By the end of World War II fashionable women all over the globe were hungering for a touch of romance, and whimsy in couture. The Great Depression and the war years had seriously crimped the ability of clothing designers to produce clothes that were much more than functional. Look at any Hollywood movie of the period and you will notice that the suits and dresses that actresses wore were almost masculine in cut and style. After World War II, and the deprivations that populations had been forced to endure, women wanted a more feminine, flattering style of dressing. This gave rise to the great age of French designers and the ascent of haute couture houses.
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