With a time-honored history and fabulous convention, Gucci Design House devoted itself to updating its traditional image by absorbing new fashion elements as time goes by. As I see it, there are altogether three elements to describe this luxury brand. That is Horse-bit, GG and Bamboo. In 1930s, its horse-bit and stirrup motifs on bags and trunks attracted sophisticated international clienteles. And then in 1940s the Bamboo Bag was introduced, becoming one the first of Gucci's many iconic products. During the 1950s, the trademark green-red-green web derived from the saddle girth won huge success and remains familiar identifiers of the brand.
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