Beijo is a fashion brand established in Florida in 2001 by Susan Handley. Its name which was originated from her son's second word, Beijo, means "Kiss" in Portuguese. Due to the budget limits, Susan Handley had to propagandize and start her business in the way of single mother at-home parties. Therefore, today's success of Beijo is the achievement of word of mouth and at-home parties. Susan Handley once said, "Success is being able to balance your life and be passionate about what you do." So at the beginning of her business, she had enough money to launch a marketing campaign or advertisement. Handley spared no pains to go door-to-door visiting boutiques in Florida hometown and holding at-home parities among friends and neighbors to publicize her handbags.
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