Article22 - Australia's Heidi Distributor

Heidi burst onto the urban and streetwear fashion scene at the end of 2003 and has been climbing the alpine mountain of success ever since - and now they have arrived on the shores of Australia, stocked and distributed by the Australian online retailer and metro boutique Article22. Started by two young Swiss men, heidi urban clothing encapsulates the values of Heidi, the famous little Swiss girl of the Alps, and sets them into a unique 21st century environment. Although started as an online fashion retailer, heidi fashion is now stocked by over 160 retailers, both online and physical.

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