Saturday, May 22, 2010

Nike Shoes

Why the Nike air max almost ruined the world Customer loyalty runs high when it comes to Nike shoes an apparel, but few of these customers know that Nike executives planned to indirectly destroy the world only 30 years ago. In 1985, when plans for the all-new Nike Air Max I (which was originally called the Nike Comfort) was laid out on the table, shoe designers were plagued by a very important task: finding a suitable material for the soles to create added comfort and bounce. Of course, cotton was a great cushion, but it gave little support, and leather was hot and sweaty.

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