Christian Audigier and Ed Hardy - Supremely Hip and Very Hot!

Christian Audigier, French fashion designer known for Lee Jeans and more recent Von Dutch apparel and caps, licensed the rights to Don Ed Hardy's art and designs, using a tried and true method of attacking a growing new appreciation and market, of course, for ink and graphic tattoos in recent years. Ed Hardy shirts, apparel and accessories are now part of fashionable wear, as body ink and tattoo art have become acceptable and desirable, and Audigier marketed directly to celebrities, while opening Ed Hardy stores in both the high fashion and affluent districts worldwide, just as he did with Von Dutch. The new men's and women's perfumes are no exception and have quickly become bestsellers, through retail and online.

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