Tuesday, June 10, 2008

Never Judge Dancers by Their Dance Wear

It seems that barely a day goes by without a new club, bar or restaurant opening in central London. A friend of mine who gets invited to lots of these events because of his job as a reviewer told me that he could easily attend up to 10 events a night if he wanted to, such is the deluge of invites and press releases that arrive on his desk on a daily basis. The fierce competition for valuable press coverage and publicity means that the people who organize these events have to constantly come up with new and innovative ways.

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